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ADM

About the Advanced Dealer Management (ADM) Program 

The ADM Program is designed to equip participants with the knowledge and management tools to successfully lead and direct Automotive retail operations.

Managing a dealership isn’t just about selling cars—it’s about balancing operations, driving customer satisfaction, meeting manufacturer standards, and ensuring long-term profitability. In a competitive automotive landscape, leaders must evolve, adapt, and innovate to succeed.

About the Advanced Dealer Management (ADM) Program 

The ADM Program is designed to equip participants with the knowledge and management tools to successfully lead and direct Automotive retail operations.

 Managing a dealership isn’t just about selling cars—it’s about balancing operations, driving customer satisfaction, meeting manufacturer standards, and ensuring long-term profitability. In a competitive automotive landscape, leaders must evolve, adapt, and innovate to succeed.

Empowering Future Dealership Leaders

The ADM Program is an immersive 10-month course, broken into five specialized modules, which equips participants with:

Advanced business management strategies

Operational efficiency techniques

Profitability optimization methods

Customer satisfaction and leadership skills

Since its inception in 2007 , more than 380 graduates have completed the ADM Program, enhancing their skills and expertise to navigate challenges in a dealership.

Empowering Future Dealership Leaders

The ADM Program is an immersive 10-month course, broken into five specialized modules, which equips participants with:

Advanced business management strategies

Operational efficiency techniques

Profitability optimization methods

Customer satisfaction and leadership skills

Since its inception in 2007 , more than 380 graduates have completed the ADM Program, enhancing their skills and expertise to navigate challenges in a dealership.

The ADM Program is designed to equip delegates with the know-how and management tools to successfully achieve a balanced approach to leading and directing automotive retail operations. The business objectives are developing the skills to ensure optimum market penetration, providing exceptional levels of service and generating superior financial returns. ​

This is a high-level business management program aimed at developing future dealership leaders.​

The program highlights include: ​

Focused tuition and coaching from subject matter experts

160 contact hours of intensive, focused, face-to-face instruction (approximately 5 x 4-day blocks over 10 months )

The ADM Program is designed to equip delegates with the know-how and management tools to successfully achieve a balanced approach to leading and directing automotive retail operations. The business objectives are developing the skills to ensure optimum market penetration, providing exceptional levels of service and generating superior financial returns. ​

This is a high-level business management program aimed at developing future dealership leaders.​

The program highlights include: ​

160 contact hours of intensive, focused, face-to-face instruction (approximately 5 x 4-day blocks over 10 months )

Focused tuition and coaching from subject matter experts

Who Should Enrol?

The ADM Program is designed for high-potential dealership professionals looking to elevate their careers, including:

Department managers ready to take the next step

Future general managers and dealer principals

Next-generation leaders in family businesses, preparing for succession

Industry professionals seeking deeper business insights

Current dealer principals striving for operational excellence

Who Should Enrol?

The ADM Program is designed for high-potential dealership professionals looking to elevate their careers, including:

Department managers ready to take the next step

Future general managers and dealer principals

Next-generation leaders in family businesses, preparing for succession

Industry professionals seeking deeper business insights

Current dealer principals striving for operational excellence

Join a network of industry leaders shaping the future of automotive retail

Participants will benefit from expert-led tuition and hands-on coaching delivered by seasoned facilitators and industry specialists.

Strategy

Designing and implementing strategy.

 

Dealer Operations

Evolving structure of dealer operations and meeting stakeholders expectations. 

 

 

 

 

Leadership

Emerging leadership methods and self-development considerations in this area.

 

 

Performance Management

Recruiting correctly and managing individual and team performance.

 

 

 

Finance

Interpreting and using financial data to improve profitability and operational efficiencies.

 

New and Used Operations

Review of core operations and disciplines to elevate business and meet departmental objectives.  

 

 

Parts and Service Operations

Review of core operations and routines to manage productivity and efficiencies.

 

 

 

Marketing

Introducing marketing fundamentals with a core focus on digital customer engagement and the use of social media.

 

Learning

Skills development and sharing of global best practices. 

Join a network of industry leaders shaping the future of automotive retail

Participants will benefit from expert-led tuition and hands-on coaching delivered by seasoned facilitators and industry specialists.

Strategy

Designing and implementing strategy.

 

 

Dealer Operations

Evolving structure of dealer operations and meeting stakeholders expectations. 

 

 

 

 

 

Leadership

Emerging leadership methods and self-development considerations in this area.

 

 

 

Performance Management

Recruiting correctly and managing individual and team performance.

 

 

 

 

Finance

Interpreting and using financial data to improve profitability and operational efficiencies.

 

 

New and Used Operations

Review of core operations and disciplines to elevate business and meet departmental objectives.  

 

 

 

 

Parts and Service Operations

Review of core operations and routines to manage productivity and efficiencies.

 

 

 

 

Marketing

Introducing marketing fundamentals with a core focus on digital customer engagement and the use of social media.

 

 

Learning

Skills development and sharing of global best practices. 

Program breakdown and industry exposure

The ADM Program blends classroom learning with hands-on industry engagement, including:

Five modules over 10 months

150 hours of intensive management tuition (20 days)

Exclusive dealership site visits, where participants interact with top Dealer Principals and Department Managers to learn industry best practices

Program breakdown and industry exposure

The ADM Program blends classroom learning with hands-on industry engagement, including:

Five modules over 10 months

150 hours of intensive management tuition (20 days)

Exclusive dealership site visits, where participants interact with top Dealer Principals and Department Managers to learn industry best practices

Module 1:

Strategy, Planning and Financial Performance

Module 2:

High Performance Teams

Module 3:

Finance and Operations Management

Module 4:

Marketing the Customer Experience and Brand

Module 5:

Business Improvement

Module 1:

Strategy, Planning and Financial Performance

Module 2:

High Performance Teams

Module 3:

Finance and Operations Management

Module 4:

Marketing the Customer Experience and Brand

Module 5:

Business Improvement

Broad-Based Black Economic Empowerment (B-BBEE) & assessment criteria

The ADM Program enhances industry expertise while qualifying for BBBEE skills development points (capped at 25%) when included in a company’s Workplace Skills Plan (WSP) and Annual Training Report (ATR). Employers can also claim against their Skills Development Levy (SDL) upon incorporating ADM into their training framework, making it a strategic investment in workforce growth.

Throughout the program, participants complete:

Strategic analysis and evaluation exercises

Action-driven assignments to apply learned concepts

Capstone project – a strategic business improvement plan, presented as the final assessment

Graduates receive a certificate of participation, recognizing their expertise in automotive leadership.

Broad-Based Black Economic Empowerment (B-BBEE) & assessment criteria

The ADM Program enhances industry expertise while qualifying for BBBEE skills development points (capped at 25%) when included in a company’s Workplace Skills Plan (WSP) and Annual Training Report (ATR). Employers can also claim against their Skills Development Levy (SDL) upon incorporating ADM into their training framework, making it a strategic investment in workforce growth.

Throughout the program, participants complete:

Strategic analysis and evaluation exercises

Action-driven assignments to apply learned concepts

Capstone project – a strategic business improvement plan, presented as the final assessment

Graduates receive a certificate of participation, recognizing their expertise in automotive leadership.

Ready to take the next step? Enquire today!

Find out more

Want to find out more about the ADM program and our other learning opportunities? 

Ready to take the next step? Enquire today!

Find out more

Want to find out more about the ADM program and our other learning opportunities?