
About the Advanced Dealer Management (ADM) Program
The ADM Program is designed to equip participants with the knowledge and management tools to successfully lead and direct Automotive retail operations.
Managing a dealership isn’t just about selling cars—it’s about balancing operations, driving customer satisfaction, meeting manufacturer standards, and ensuring long-term profitability. In a competitive automotive landscape, leaders must evolve, adapt, and innovate to succeed.
About the Advanced Dealer Management (ADM) Program
The ADM Program is designed to equip participants with the knowledge and management tools to successfully lead and direct Automotive retail operations.
Managing a dealership isn’t just about selling cars—it’s about balancing operations, driving customer satisfaction, meeting manufacturer standards, and ensuring long-term profitability. In a competitive automotive landscape, leaders must evolve, adapt, and innovate to succeed.
Empowering Future Dealership Leaders
The ADM Program is an immersive 10-month course, broken into five specialized modules, which equips participants with:

Advanced business management strategies

Operational efficiency techniques

Profitability optimization methods

Customer satisfaction and leadership skills
Since its inception in 2007 , more than 380 graduates have completed the ADM Program, enhancing their skills and expertise to navigate challenges in a dealership.
Empowering Future Dealership Leaders
The ADM Program is an immersive 10-month course, broken into five specialized modules, which equips participants with:

Advanced business management strategies

Operational efficiency techniques

Profitability optimization methods

Customer satisfaction and leadership skills
Since its inception in 2007 , more than 380 graduates have completed the ADM Program, enhancing their skills and expertise to navigate challenges in a dealership.

The ADM Program is designed to equip delegates with the know-how and management tools to successfully achieve a balanced approach to leading and directing automotive retail operations. The business objectives are developing the skills to ensure optimum market penetration, providing exceptional levels of service and generating superior financial returns.
This is a high-level business management program aimed at developing future dealership leaders.
The program highlights include:

The ADM Program is designed to equip delegates with the know-how and management tools to successfully achieve a balanced approach to leading and directing automotive retail operations. The business objectives are developing the skills to ensure optimum market penetration, providing exceptional levels of service and generating superior financial returns.
This is a high-level business management program aimed at developing future dealership leaders.
The program highlights include:
Who Should Enrol?
The ADM Program is designed for high-potential dealership professionals looking to elevate their careers, including:
Who Should Enrol?
The ADM Program is designed for high-potential dealership professionals looking to elevate their careers, including:
Join a network of industry leaders shaping the future of automotive retail
Participants will benefit from expert-led tuition and hands-on coaching delivered by seasoned facilitators and industry specialists.
Join a network of industry leaders shaping the future of automotive retail
Participants will benefit from expert-led tuition and hands-on coaching delivered by seasoned facilitators and industry specialists.
Program breakdown and industry exposure
The ADM Program blends classroom learning with hands-on industry engagement, including:
Program breakdown and industry exposure
The ADM Program blends classroom learning with hands-on industry engagement, including:
Module 1:
Strategy, Planning and Financial Performance
Module 2:
High Performance Teams
Module 3:
Finance and Operations Management
Module 4:
Marketing the Customer Experience and Brand
Module 5:
Business Improvement
Module 1:
Strategy, Planning and Financial Performance
Module 2:
High Performance Teams
Module 3:
Finance and Operations Management
Module 4:
Marketing the Customer Experience and Brand
Module 5:
Business Improvement
Broad-Based Black Economic Empowerment (B-BBEE) & assessment criteria
The ADM Program enhances industry expertise while qualifying for BBBEE skills development points (capped at 25%) when included in a company’s Workplace Skills Plan (WSP) and Annual Training Report (ATR). Employers can also claim against their Skills Development Levy (SDL) upon incorporating ADM into their training framework, making it a strategic investment in workforce growth.
Throughout the program, participants complete:
Graduates receive a certificate of participation, recognizing their expertise in automotive leadership.
Broad-Based Black Economic Empowerment (B-BBEE) & assessment criteria
The ADM Program enhances industry expertise while qualifying for BBBEE skills development points (capped at 25%) when included in a company’s Workplace Skills Plan (WSP) and Annual Training Report (ATR). Employers can also claim against their Skills Development Levy (SDL) upon incorporating ADM into their training framework, making it a strategic investment in workforce growth.
Throughout the program, participants complete:
Graduates receive a certificate of participation, recognizing their expertise in automotive leadership.
Ready to take the next step? Enquire today!
Find out more
Want to find out more about the ADM program and our other learning opportunities?

Ready to take the next step? Enquire today!
Find out more
Want to find out more about the ADM program and our other learning opportunities?