MSX partners with Jawa Yezdi Motorcycles to revamp dealership experience

Pune, 18th September 2024: MSX International today announced the launch of ‘Ryde for G.R.O.W.T.H.,’ a strategic initiative aimed at revolutionizing automotive retail practices and driving profitable growth across Jawa Yezdi Motorcycles’ dealer network. Jawa Yezdi Motorcycles, part of Classic Legends Private Limited, is based in India. It aims to bring to consumers a quintessential motorcycling lifestyle experience through its exciting product and service offerings, and by reviving the retro classic motorcycle market.

The Ryde for G.R.O.W.T.H. program is designed to address the rapidly evolving landscape of automotive retail. It focuses on converting challenges into profitable opportunities by challenging the status quo and implementing smarter strategies. Dealers taking part in this program will gain insights into the latest business management techniques, allowing them to optimize their operations and stay ahead of industry trends.

By integrating digital and offline experiences, the program aims to offer customers a smooth and cohesive journey from initial inquiry to post-purchase support, enhancing overall satisfaction and loyalty. By strengthening financial acumen and business fundamentals, dealers can achieve better profitability and sustainable growth. Implementing industry best practices will ensure that dealers can maintain high standards of operational excellence, leading to improved efficiency and customer service. Ongoing training and development programs will equip dealers with the necessary skills and knowledge to excel in a competitive market.

“In today’s dynamic automotive retail environment, operational excellence, growth, profitability, and returns are paramount,” said Ashish Singh Joshi, CEO, Jawa Yezdi Motorcycles. “Ryde for G.R.O.W.T.H., which is a retail transformation program co-created by Jawa and MSX, provides our dealers with the tools and knowledge to navigate these challenges successfully and prepare for the future.”

“The initiative is built on three key pillars: people, processes, and profits. By focusing on these areas, Classic Legends Private Limited aims to empower its dealers to make informed choices in starting, running, and growing their businesses,” Ashish Singh Joshi added.

Himanshu Dhamesha, Regional Director MSX, India & MENA region, expressed his confidence in the design and delivery of the program. He said, “Ryde for G.R.O.W.T.H. will not just enhance the customer experience at the dealership but will also help enhance the brand perception. Elevating the customer experience will be crucial for automotive retailers to remain competitive in this evolving market. At MSX, we are committed to enabling our clients to thrive by equipping them with the right tools, processes, and insights.”