
In partnership with Google, MSX is reimagining retail standards audit for the AI age. APPRAISO uses cutting-edge multimodal AI to dramatically reduce the time, cost and effort required to complete a high-quality brand standards audit on site.
Whether you’re an OEM, NSC, or dealership, this solution empowers your teams to focus on what matters most: delivering memorable customer experiences and driving outstanding retail performance.
In partnership with Google, MSX is reimagining retail standards audit for the AI age. APPRAISO uses cutting-edge multimodal AI to dramatically reduce the time, cost and effort required to complete a high-quality brand standards audit on site.
Whether you’re an OEM, NSC, or dealership, this solution empowers your teams to focus on what matters most: delivering memorable customer experiences and driving outstanding retail performance.
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Efficient retail audits with AI
Dealer standards audits have long been resource-intensive, requiring highly experienced auditors, manual checklists, and hours of administrative effort to measure compliance. These traditional methods often involve sequential assessments, repetitive documentation, and time-consuming evidence uploads making the process slow, costly, and prone to inconsistencies. APPRAISO uses AI to do things differently:
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Efficient retail audits with AI
Dealer standards audits have long been resource-intensive, requiring highly experienced auditors, manual checklists, and hours of administrative effort to measure compliance. These traditional methods often involve sequential assessments, repetitive documentation, and time-consuming evidence uploads making the process slow, costly, and prone to inconsistencies. APPRAISO uses AI to do things differently:
Smarter retail compliance tracking
APPRAISO is a powerful assistant on the side of the auditor, combining intuitive data capture, intelligent automation, and AI-powered assessment to deliver accurate, high-quality audit reports faster.

Smarter retail compliance tracking
APPRAISO is a powerful assistant on the side of the auditor, combining intuitive data capture, intelligent automation, and AI-powered assessment to deliver accurate, high-quality audit reports faster.

Intelligent AI, effortless experience
APPRAISO is built on a foundation of advanced AI capabilities, with key features working together to deliver a smoother experience for auditors, whilst reducing effort, time and cost.


Intelligent AI, effortless experience
APPRAISO is built on a foundation of advanced AI capabilities, with key features working together to deliver a smoother experience for auditors, whilst reducing effort, time and cost.
Proven results with AI technology
APPRAISO delivers real value by reducing the per audit cost, and improving the quality of the retail standards audit, all while improving the auditor and the retailer experience.
30-50% time saving
By evaluating audit standards in parallel, APPRAISO’s AI-powered features and automations are reported to deliver a 30-50% reduction in the amount of time required to complete an audit.
Up to 30% cost reduction
As an AI-powered Assistant for the auditor, APPRAISO enables less reliance on senior auditors, demonstrating the ability to deliver a 30% reduction in per-audit cost.
Improved auditor and retailer experience
APPRAISO’s features are designed to make the audit experience smooth and friction-free for the auditor, allowing them to spend their time coaching and counselling the retailer, thus improving their experience with the audit program as well.
Proven results with AI technology
APPRAISO delivers real value by reducing the per audit cost, and improving the quality of the retail standards audit, all while improving the auditor and the retailer experience.
30-50% time saving
By evaluating audit standards in parallel, APPRAISO’s AI-powered features and automations are reported to deliver a 30-50% reduction in the amount of time required to complete an audit.
Up to 30% cost reduction
As an AI-powered Assistant for the auditor, APPRAISO enables less reliance on senior auditors, demonstrating the ability to deliver a 30% reduction in per-audit cost.
Improved auditor and retailer experience
APPRAISO’s features are designed to make the audit experience smooth and friction-free for the auditor, allowing them to spend their time coaching and counselling the retailer, thus improving their experience with the audit program as well.
Reimagine dealer standards audits with APPRAISO
Retail Standards Audits. Built for the AI Age.
Reimagine dealer standards audits with APPRAISO
Retail Standards Audits. Built for the AI Age.