Skip to content

SM Benchmark Study

Unlocking automotive brand engagement: A European market analysis of Facebook

The impact of social media engagement on CX in automotive

A recent study conducted by MSX revealed significant untapped potential for improving customer experience (CX) across nine key European markets. With engagement levels in remaining low and response times lengthy, there’s a clear imperative for automotive OEMs to invest in strategic social media initiatives. By adopting improvement practices and leveraging social media effectively, brands can enhance CX, bolster market presence, and secure a competitive edge in the digital landscape.

Stay informed about upcoming reports and events from MSX by subscribing below.

Don’t miss out on new insights and discussions with our leadership team.


* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices.