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SM Benchmark Study

Unlocking automotive brand engagement: A European market analysis of Facebook

The impact of social media engagement on CX in automotive

A recent study conducted by MSX revealed significant untapped potential for improving customer experience (CX) across nine key European markets. With engagement levels in remaining low and response times lengthy, there’s a clear imperative for automotive OEMs to invest in strategic social media initiatives. By adopting improvement practices and leveraging social media effectively, brands can enhance CX, bolster market presence, and secure a competitive edge in the digital landscape.

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