Marketing the Customer Experience and Brand
About the Advanced Dealer Management (ADM) Program
The ADM Program is designed to equip participants with the knowledge and management tools to successfully lead and direct Automotive retail operations.
Managing a dealership isn’t just about selling cars – it’s about balancing operations, driving customer satisfaction, meeting manufacturer standards, and ensuring long-term profitability. In a competitive automotive landscape, leaders must evolve, adapt, and innovate to succeed.
Ready to take the next step? Enquire today!
Want to find out more about the ADM program and our other learning opportunities?
A buying experience that feels personal and direct
A buying experience that feels personal and direct
Empowering Future Dealership Leaders
MSX helps you run personal landing pages as a repeatable process, not a one-time campaign. The framework connects data, automation, and team workflows so you can deliver consistent experiences across markets while maintaining control and visibility.
Centralized lead orchestration
Connect multiple lead sources into a single operational flow. Each lead enters the same structured journey, reducing fragmentation and ensuring no opportunity is missed.
Intelligent routing and segmentation
Customer data is used to assign the right message path, dealership contact, and follow-up sequence automatically, supporting more precise targeting and ensuring leads reach the right person at the right time.
Automated engagement and follow-up logic
Pre-built workflows trigger follow-ups based on customer actions or inaction, keeping momentum without manual intervention. Sales teams receive alerts when a lead engages, so they can step in at the optimal moment.
Full visibility and performance tracking
Monitor engagement, response rates, and conversion across campaigns and markets in one place. Use insights to refine targeting, adjust messaging, and improve lead quality over time.
Advanced business management strategies
Operational efficiency techniques
Profitability optimization methods
Customer satisfaction and leadership skills
Since its inception in 2007 , more than 380 graduates have completed the ADM Program, enhancing their skills and expertise to navigate challenges in a dealership.
The ADM Program is designed to equip delegates with the know-how and management tools to successfully achieve a balanced approach to leading and directing automotive retail operations. The business objectives are developing the skills to ensure optimum market penetration, providing exceptional levels of service and generating superior financial returns.
This is a high-level business management program aimed at developing future dealership leaders. The program highlights include:
Focused tuition and coaching from subject matter experts
160 contact hours of intensive, focused, face-to-face instruction
(approximately 5x4-day blocks over 10 months)
Why MSX E.COM Personal Landing Pages work
MSX E.COM PLP is designed to remove friction from everyday lead management. By bringing data, automation, and customer interaction into a single flow, they help sales teams work with greater clarity while giving customers a more guided experience. The result is a process that supports consistent execution across markets, improves transparency, and makes it easier for dealer networks to act quickly and confidently at every stage of the journey.
Who Should Enrol?
The ADM Program is designed for high-potential dealership professionals looking to elevate their careers, including:
- Department managers ready to take the next step
- Future general managers and dealer principals
- Next-generation leaders in family businesses, preparing for succession
- Industry professionals seeking deeper business insights
- Current dealer principals striving for operational excellence
Join a network of industry leaders shaping the future of automotive retail
Participants will benefit from expert-led tuition and hands-on coaching delivered by seasoned facilitators and industry specialists.
Strategy
Designing and implementing strategy.
Dealer Operations
Evolving structure of dealer operations and meeting stakeholders’ expectations.
Leadership
Emerging leadership methods and self-development considerations in this area.
Performance Management
Recruiting correctly and managing individual and team performance.
Finance
Interpreting and using financial data to improve profitability and operational efficiencies.
New and Used Operations
Review of core operations and disciplines to elevate business and meet departmental objectives.
Parts and Service Operations
Review of core operations and routines to manage productivity and efficiencies.
Marketing
Introducing marketing fundamentals with a core focus on digital customer engagement and the use of social media.
Learning
Skills development and sharing of global best practices.
Program breakdown and industry exposure
The ADM Program blends classroom learning with hands-on industry engagement, including:
- Five modules over 10 months
- 150 hours of intensive management tuition (20 days)
- Exclusive dealership site visits, where participants interact with top Dealer Principals and Department Managers to learn industry best practices
Module 1:
Strategy, Planning and Financial Performance
Module 2:
High Performance Teams
Module 3:
Finance and Operations Management
Module 4:
Module 5:
Business Improvement
Broad-Based Black Economic Empowerment (B-BBEE) & assessment criteria
The ADM Program enhances industry expertise while qualifying for BBBEE skills development points (capped at 25%) when included in a company’s Workplace Skills Plan (WSP) and Annual Training Report (ATR). Employers can also claim against their Skills Development Levy (SDL) upon incorporating ADM into their training framework, making it a strategic investment in workforce growth.
Throughout the program, participants complete:
- Strategic analysis and evaluation exercises
- Action-driven assignments to apply learned concepts
- Capstone project – a strategic business improvement plan, presented as the final assessment
Graduates receive a certificate of participation, recognizing their expertise in automotive leadership.
Legacy of Excellence
Honoring those who set the standard
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Dealership
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ADM No.
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