Drive performance through innovative learning solutions

MSX combines governed AI, deep automotive expertise, and human-centered quality assurance to help OEMs accelerate workforce capability, without compromising consistency, compliance, or learning quality. Our end-to-end learning solutions deliver measurable results, including proven increases in productivity and ROI across global dealer networks.

A connected ecosystem for workforce transformation

Our learning technology ecosystem is built around four connected capabilities that take learners from knowledge to verified performance. Starting with the foundation of structured learning and enablement, we sustain momentum through performance-focused activities linked to real business outcomes. Targeted practice environments then bridge the gap between training and confident execution – giving teams the space to refine the skills that matter most. Finally, scalable readiness verification closes the loop, using AI-driven feedback and digital evidence workflows to help OEMs certify capability across global dealer networks with confidence.

Our Capabilities

Governed AI for global automotive workforce transformation

Our approach combines enterprise-grade AI governance, automotive domain expertise, and human validation at every stage – so you get capability development that is scalable, consistent, and built to the standards your business demands.

Tailored engagement models​

Choose from flexible engagement options, including full-service Business Process Outsourcing (BPO), on-demand projects, or software-as-a-service (SaaS) platforms. Each model is designed to meet your unique business needs and deliver scalable learning solutions.

Performance-based learning approach

Drive measurable results with data-driven learning solutions. We analyze financial and operational data to identify skill gaps and deliver targeted training and coaching that improve efficiency and performance for hundreds of thousands of dealer employees annually.

Global reach and scalability​

With operations in over 60 countries, MSX provides automotive learning solutions at scale, ensuring rapid deployment and consistent quality worldwide. Our global footprint guarantees speed and efficiency for your organization, wherever you operate.

Comprehensive learning solutions​

Our customized training programs combine advanced data analytics with the expertise of our global teams. We manage the entire learning journey, from talent acquisition and assessment to certification and program administration, ensuring personalized, impactful experiences.

Innovative and specialized training

Stay ahead of industry changes with specialized automotive learning across sales, aftersales, manufacturing, and leadership. Our programs empower your teams - from the factory floor to the retail showroom - with the skills needed to thrive in a competitive market.

Our Solutions

Tailored solutions, maximum impact​

Our scalable learning solutions combine advanced analytics with deep industry expertise to deliver customized programs that drive global impact.

MSX LEARN: Your AI-powered learning platform

Redefine how you train, upskill, and empower your workforce by streamlining content creation, accelerating delivery, and tailoring learning through adaptive paths, multilingual support, and real-time analytics.

Transform your learning ecosystem

Empower your teams with data-driven training solutions that boost performance and exceed customer expectations.

Targeted needs analysis

We identify learning gaps at individual and organizational levels using business data and performance metrics.

Knowledge & application

We combine structured training with hands-on coaching to ensure skills are applied effectively in real-world scenarios, from technical workshops to executive leadership.

Actionable insights

Our data-driven approach turns analysis into tailored training, coaching, and recruitment programs that address real business challenges.

Continuous impact measurement

We track key performance indicators (KPIs) to measure progress and optimize learning outcomes for lasting organizational impact and measurable ROI.

Accelerate your automotive future

Transform your strategy with MSX’s governed AI learning solutions that deliver precision, performance, and enterprise-grade quality assurance.

Our Team

Meet the experienced professionals driving our success.

Deborah Mulholland

Global VP, Learning Solutions 

Sharon Maguire

Global Solutions Director, Learning Solutions 

Lisa Rosenfeld

Global Solutions Leader, Learning Solutions 

We’d love to hear from you

If you’d like to know more about MSX or how we can support your business, please fill out the form below.





Success and Insight

Explore insights and stories from organizations elevating workforce capabilities, accelerating learning outcomes, and driving performance through innovative training solutions with MSX.