
The repair experience gap: How workshop quality builds or breaks loyalty
The workshop is where loyalty is won or lost. See how closing process gaps improves first-time fix rates, cycle times, and customer confidence.
Homologation is no longer a back-office function. In a market shaped by electrification, digital ecosystems, and evolving emissions standards, it plays a critical role in how quickly and confidently vehicles reach customers. Yet many OEMs still manage homologation through siloed teams spread across sales, aftersales, warranty, and engineering departments. This decentralized model leads to inefficiencies, communication breakdowns, and a lack of accountability.
Moreover, the homologation process is often managed locally by national sales companies (NSCs), each with its own tools, workflows, and interpretations of compliance. The result is a patchwork of processes that are difficult to scale, monitor, or improve.
Thriving as a mobility player in this environment requires more than just compliance. It requires strategic foresight, cross-border coordination, and operational excellence.

Local knowledge is essential, but so is the ability to apply it consistently across borders.

Regulations are constantly evolving. Staying ahead requires dedicated resources to track, interpret, and implement changes.

Delays in CoC issuance or national approvals can stall vehicle deliveries and impact revenue.

Homologation must be scalable and transparent, with clear KPIs and centralized reporting.
What’s needed is a hybrid delivery model that combines local expertise with centralized coordination. One such model, already in use by leading OEMs involves:
who manage high-touch interactions with authorities and customers.
that handles documentation, CoC processing, and workflow coordination.
that can be tailored to the needs of each market, from type approval for new entrants to ongoing homologation support for established brands.
This approach delivers measurable benefits: reduced costs, extended service hours, improved compliance, and faster time-to-market. It also provides a single point of accountability – something that’s sorely lacking in many current setups.
For one European vehicle manufacturer, this model has already transformed homologation across 12 brands. By outsourcing key tasks and standardizing processes, they have cleared backlogs, improved customer satisfaction, and gained better control over compliance costs. The solution adapted to local needs without sacrificing consistency, which is a critical balance in today’s regulatory environment.
We specialize in helping OEMs bring vehicles designed and manufactured in one region into compliance with the regulatory requirements of another. This includes managing the technical documentation, regulatory interpretation, and authority engagement needed to secure approval for market entry.
Beyond type approval, we offer a suite of scalable services that support ongoing homologation needs. Whether it’s Certificate of Conformity (CoC) management, documentation handling, or workflow coordination, our modular approach allows OEMs to tailor support to each market’s specific demands without sacrificing consistency or control.
Ready to simplify your compliance journey? Let MSX help you turn homologation into a strategic advantage.
Global Solution Leader, Diagnostic & Repair Enhancement

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