The $4 Billion Connected Services Gap: Why retail execution – not technology – is holding back your subscription revenue

For years, connected vehicle subscriptions have been treated as a product challenge: build the features, and adoption will follow. Yet many automotive brands still face underwhelming uptake because the “last mile” of retail is not optimized to sell digital value. MSX International partnered with a global top-five OEM to redesign the retail operating model, embedding digital services into the sales process and equipping frontline teams with the data-driven tools needed to succeed at scale.

This report focuses on transforming connected services from a retail challenge into a sustainable, recurring profit stream. It shows how a structured approach to coaching, data discipline, and retail enablement can deliver exponential growth in digital purchases and modem activations. Moving from hardware to software monetization requires more than just new technology—it requires a shift in the entire retail mindset to capture value across the vehicle’s lifetime.

Download the full case study to discover how MSX International can help you redesign your retail operations, improve subscription uptake, and turn connectivity into a high-impact growth engine.