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Latest articles from our experts

Lifecycle optimization and sustainability: Driving smarter, greener vehicle management

By Felipe Cruz, Global Solutions Leader, MSX

Discover how MSX is redefining vehicle ownership with smarter, data-driven strategies that extend lifecycle value and drive sustainability in today’s electrified, connected mobility landscape.

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Intelligent outreach for a connected era: Why mobility players must move beyond predictive contact models

By Michele Esposito, Global Solutions Director, Consumer Engagement

In a world where cars can talk, MSX reveals why it’s time for automotive brands to ditch outdated contact models and embrace real-time, human-centred service conversations.

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MSX AI Sales Agents: The new engine behind automotive retail transformation

By Robert Häusler, Global Solutions Director, Distribution and Sales Performance

Discover how MSX is transforming automotive retail with intelligent AI agents that deliver seamless, brand-consistent conversations across the entire customer journey.

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Homologation without borders: Building a cohesive compliance strategy

By Nicola Zorz, Global Solutions Leader, Repair Optimization and Compliance

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The application of causal modelling in automotive retail

By Felipe Cruz, Global Solutions Leader, MSX

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Revolutionizing data integration with Contour

By Cory Allen, Global Delivery Leader, Actionable Insights

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Driving transformation: Navigating warranty challenges and unlocking opportunities

As significant challenges are redefining vehicle warranty management, new opportunities to innovate and simplify processes are delivering more value to clients by improving efficiency, reducing costs, and enhancing overall satisfaction.

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Accelerating ahead: How OEMs can deliver next-generation automotive technical assistance

By Nicola Zorz, Global Solution Leader, Diagnostic and Repair Enhancement

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Improve warranty management accuracy and efficiency with AI and automation

By Pasquale Aloi, Global Solutions Leader, Warranty and Repair Efficiency

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The Need for Event-Driven Recall Management

by Pasquale Aloi, Global Solutions Leader, Warranty and Repair Efficiency

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Revolutionizing automotive leasing: Blending CX, tradition, and innovation

By Elvira Llorens, Global VP, MSX Consumer Engagement

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Revolutionizing automotive retail: The impact of personalized marketing

By Michele Esposito, Global Solutions Leader, Consumer Engagement

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Is convenience killing the automotive service industry? A deep dive into the future of customer experience

By Lois Valente, Global Solutions Leader of Parts, Accessories & Service Performance

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Exploring new opportunities in the wholesale parts industry

By Rikard Asbjornsen, Global Solutions Leader, Fleet Readiness – Parts & Accessories Distribution

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Navigating the automotive sales transformation

Videocast with industry experts Ralph Kranz, Dirk Bott, and Mouna Ayed.

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MSX LIVE

Inside Polestar: Redefining the rules of engagement

In this episode of MSX LIVE, Nicquelle Denney, Director of Digital Operations at Polestar North America, sits down with Jayesh Jagasia, MSX Global Solutions Director, to explore how Polestar is reshaping the electric vehicle retail landscape.

Discover how Polestar is redefining lead generation and customer engagement, Explore the power of a centralized CRM ecosystem, and how using AI for hyper-personalized outreach creates scalable, seamless customer journeys.

Whether you’re in automotive, digital strategy, or customer experience, this episode is packed with insights you won’t want to miss.

Our latest customer success stories

Empowering employees

Offering insight, improving performance

The Smart Move

Centralizing technical assistance services

Raising the bar

Transformational warranty solution exceeds expectations

Outside-the-box learning

New ecosystem boosts engagement by 30%

Sky high ROI

Trade parts program achieves 600% return

Authoring the future

OEM shrinks cost with more accurate streamlined publications

Life-long loyalty starts here

Service bookings double with effective lead management

Boosting EV sales confidence

MSX EV Dealer coaching sparks capability growth

Empowering electric mobility

A case of market expansion and transformation

Transforming EV lead conversion

Delivering tailored, data-driven customer experiences

Advancing EV technical information

Harness gen-AI to revolutionize content creation

Empowering conversion with non-human lead management

Boost efficiency and drive growth with innovative, digital solutions

Increasing fleet reliability

Real-world recommendations for preventative maintenance

Intelligent dealer assistance

AI-Powered technical support for optimal performance

Revving-up parts sales

Leveraging data-driven insights and strategic collaboration

Thought Leadership Interview Series

Transforming retail: The automotive and mobility evolution

Ep. 1: The current state of automotive retail

In our latest video, smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which consumers are influencing the sales channels and experiences brands offer..

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Ep. 2: The factors influencing brands´ decisions on distribution models

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the factors influencing the distribution model decisions of automotive brands.

Ep. 3: Reimagining the customer experience through different retail formats

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which new innovations are enhancing the customer experience.

Ep. 4: Identifying challenges and opportunities in the evolving retail landscape

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and how new retail formats are changing the ways NSCs and dealers generate revenue.