Skip to content

Test Graphics

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

  • One
  • Two
  • One
  • Two

The beginning

1828 - 1835

First small-scale EVs
The originals were created by investors in Hungary, the Netherlands and the U.S.

1832 - 1839

The first practical EV
Robert Anderson of Scotland builds a prototype of the first practical electric vehicle.

The first age


EVs gain popularity
Especially amongst women, as the cars are quiet, easy to drive and free of smelly gasoline.


The first hybrid EV
Founded by Porsche, it’s powered by electricity stored in a battery and a gas engine.

Tips for selling EVs to the B2B market

MSX analysis has defined customer needs and best practices to optimize the EV sales process for retail networks.

  • Retailers should be prepared with facts to counteract customer prejudices.
  • They should be passionate and act as ambassadors for the new technology.
  • The press and social media primarily focus on challenges related to EVs. To offset this, sales and aftersales teams need more training in benefits including:
  • Zero-emissions, access to city centers, free parking, the use of bus and taxi lanes
  • Lower maintenance costs through fewer wear and tear parts
  • Safety - no combustible fuel; batteries disconnect in an accident
  • Monetary tax benefits, especially for fleet customers
  • Salespeople should be trained in technology and daily upkeep such as where to find charging stations, home charging options, charge cards, driving programs and cleaning.
  • The retail network should receive different training content for ICE vehicles, EV B2C and EV B2B vehicles.
  • Lead management processes for EVs must be as well-developed as those for traditional ICE engines.
  • E V-focused training should be separate from product training and traditional sales training. Digital and micro-learning tools help ensure the network isn’t overloaded.
  • OEMs should integrate new EV standards, such as a consistent, digitalized audit structure, to reflect customer expectations.
  • Sales teams should demonstrate confidence in EVs to reassure potential customers.

As Chief Product Officer for MSX since February 2018, Pieter van Rosmalen leads a team focused on two essential activities: product and partnership development; responding to the key trends of digitalization, connected car, and mobility that are driving change in our industry. Pieter was the Vice President of Retail Network Solutions at MSX from March 2011 until 2018 and he previously served as Vice President Retail Network Solutions for Europe and Asia Pacific. He can be reached at

Pieter van Rosmalen

Chief Product Officer

Rob leads the MSX Global Product Management Team. He is responsible for developing and positioning the full range of MSX products and services. Rob has a deep passion for strategic innovation and he works alongside the organization’s global account executives, helping them add value to a growing global client base. Rob is based in
Cologne, Germany, and can be reached at

Rob van Rijswijk

Vice President, Product Management

Digital transformation and the future of automotive retail

The automotive industry is adjusting to a period of accelerated change. Increasing competition has already influenced the development and design of vehicles, and more in-car technology is being introduced with each new model. Meanwhile government regulations are dictating fuel efficiency and lower emissions, placing a greater focus on the development of electric vehicles.
Consumers want more from their buying journeys, from greater convenience to integrated, customized experiences. These demands are affecting the breadth of products and services offered by OEMs, who must step up to meet their expectations. Whether they’re managing service capacity, handling warranty claims or improving staff performance, retailers have to deliver the speed, quality and accuracy expected by their customers.

Lorem Ipsum
OEMs are wise to engage the support of industry experts to analyze their current business models and help them develop new solutions. This consultative approach can also pre-empt challenges that a manufacturer may experience in future and provide solutions long before the organization is faced with them.
More info here