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Impetus Automotive Announces Name Change and Corporate Rebranding to MSX International

Impetus Automotive Announces Name Change and Corporate Rebranding to MSX International

August 1st, 2019

The leading international consultancy in the automotive retail space proudly announces formal corporate name change and rebrand to MSX International.

Warwick  August 1st  2019 – UK based Impetus Automotive, an international consultancy that works with vehicle manufacturers from around the world to improve performance and grow business within retail dealerships, announced today that the company’s name and corporate branding will be changing to MSX International (MSXI).

Impetus Automotive was acquired by MSX International in October 2018 from its parent company, Volvere plc [Read the related press release here].  The acquisition provided a pathway for its clients to benefit from MSXI global expertise and is allowing MSXI to globally scale the unique technologies developed by Impetus Automotive.  Since the company’s acquisition, Impetus Automotive and the parent company MSXI have focused on harmonizing  their vision, culture, and strategy prior to unifying the brand and ensuring a successful transition for its UK based employees and customers.

Paul Dyer, Operations Director stated ”For more than 25 years, MSX International has worked closely with car manufacturers around the world, supporting them to maximize value and experience measurable success through innovative business process outsourcing, training and consulting services.  Rebranding to MSX International and serving our UK customer base under this global brand name is a significant milestone in our company’s history”.

“Following a successful period of 10 months post acquisition activity aimed at proving to our customers that our commitment to offering exceptional services has become stronger than ever, it is exciting to announce to them that we are now MSX International.” “Impetus Automotive has a new name – and brand identity but continue to have the same passion for enabling our UK automotive customers to become high performers” he continued.

The name change and corporate rebranding will be supported by the launch of new marketing material, corporate collateral, etc – as well as new website to become available by the end of the year.

About MSX International 

Headquartered in Detroit (US) and Colchester (UK), MSX International (MSX) is a leading provider of technology-enabled business process outsourcing (BPO) services to OEMs in more than 80 countries. MSX’s deep automotive industry expertise, combined with advanced data analytics and custom software solutions, improve the performance of automotive dealership networks by increasing revenue, reducing cost, and enhancing customer satisfaction. The company’s broad BPO services suite supports OEMs across Warranty and Technical, Parts and Service, Channel Management, Customer Engagement, and Fleet and Mobility. MSXI employs more than 5,000 team members worldwide.

Press contact

Ioanna Dimopoulou
Head of Marketing, PR and Communication

+49 162 1041928

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