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MSX International Acquires Impetus Automotive, Significantly Expands Presence, Services in United Kingdom

MSX International Acquires Impetus Automotive, Significantly Expands Presence, Services in United Kingdom

Oct 4, 2018

DETROIT, Oct 4, 2018 – MSX International (MSXI), a leading global business process outsourcing company, announced today it has acquired U.K.-based Impetus Automotive, an international consultancy that works with vehicle manufacturers from around the world to improve performance and grow business within retail dealerships. This acquisition more than doubles the size of MSXI’s footprint in the U.K. market, and brings new capabilities to the organization and greater access to serve leading OEM clients. By adding Impetus Automotive as a wholly-owned subsidiary, MSXI gains complementary skills in its key domains of retail sales, aftersales, and learning services.

MSXI is acquiring Impetus Automotive from its parent company, Volvere plc.

“The acquisition of Impetus Automotive combines best-in-class experience from two market leaders in the U.K., while providing a pathway for clients to extend services across MSXI’s global presence,” said Patrick Katenkamp, CEO of Retail Network Solutions at MSXI. “This acquisition strongly supports our strategy to gain scale in core training, sales, and service offerings as well as strengthen client relationships with major automotive manufacturers.”

Under terms of the agreement, MSXI acquires 100 percent of the stock of Impetus Automotive whose employees serve as experts in a variety of insight-driven and technical roles.

Impetus Automotive delivers a range of services and products to global manufacturers of cars, motorbikes, agricultural, construction, and heavy goods vehicles. The company has a large presence in the U.K., which saw the volume of vehicle registrations grow by 23 percent in August 2018 from the previous year, and over 1.5 million vehicles have thus far been registered in the country this year. Beyond its U.K. operations, Impetus Automotive also conducts business for clients in many European markets as well as in Australia, China and Japan.

“The combination of Impetus Automotive and MSXI will enable the joint organization to better serve customers and continue to build on an already strong client base,” said Jonathan Lander, CEO of Volvere plc. “I’m confident that Impetus Automotive’s sales and aftersales consultancy services will perfectly supplement MSXI’s portfolio and provide interesting opportunities for Impetus Automotive’s staff in future.”

About MSX International 

Headquartered in Detroit (US) and Colchester (UK), MSX International (MSX) is a leading provider of technology-enabled business process outsourcing (BPO) services to OEMs in more than 80 countries. MSX’s deep automotive industry expertise, combined with advanced data analytics and custom software solutions, improve the performance of automotive dealership networks by increasing revenue, reducing cost, and enhancing customer satisfaction. The company’s broad BPO services suite supports OEMs across Warranty and Technical, Parts and Service, Channel Management, Customer Engagement, and Fleet and Mobility. MSXI employs more than 5,000 team members worldwide.


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