Skip to content



Driving next-generation business transformation

The process of buying a vehicle has changed. Consumer behaviors are dictating a brand-new way of thinking, and meeting customer needs and expectations is more challenging for manufacturers.

Traditional business models no longer fit and OEMs must adapt quickly to avoid being left behind. The demand for a digitalized experience is more prevalent than ever.

M:DART, MSX’s digital strategy, represents the way we are embracing the exciting changes in this evolving landscape of technology and innovation, and placing them at the heart of your business.


By loading the video, you agree to Vimeo's privacy policy.
Learn more

Load video

Responding to the rapidly shifting
digital landscape with #MSXDIGITAL

Digital technologies are having an enormous impact on the automotive industry. They create and capture value but also demand the transformation of existing business models. Manufacturers who embrace digital technologies can move forward faster and stand out from the competition. Using these tools, they can identify new assets, adapt their business processes and benefit from increased revenue.

By incorporating state-of-the-art, digital technologies in their daily operations, OEMs are more likely to experience significant operational success. Artificial intelligence, machine learning, cloud services, and process automation provide operational efficiencies while offering superior value and analytics. Our digital strategy forms the foundation of your new business model and the basis for enhancing performance, cutting costs and increasing profit in today’s automotive business.

M:DART: Key OEM processes
powered by digitalized MSX solutions

Digital Automotive Retail Transformation

Discover how we revolutionize key OEM processes

Digitalized core OEM processes

Smart data management - all customer touchpoints and interactions

Scalable solutions in a connected environment

Digital technologies include artificial intelligence, machine learning and process automation

MSX Digital Talks

Technology is connecting multiple aspects of most businesses, and the automotive aftermarket is no exception. Consumer behaviors are dictating a brand-new way of thinking, and manufacturers must adapt quickly if they don’t want to be left behind. M:DART news provides insight into ways MSX is supporting this digital transformation.

Hear from some of our industry experts on where the automotive industry is headed, and what MSX are doing to support it.

Digital binary code concept.

M:DART- the strategy behind automotive digitalization

Digitalization is placing pressure on automotive dealerships to transform their own retail models and adjust quickly to industry changes. Click here to learn how M:DART – MSX’s automotive retail transformation strategy – gives manufacturers the tools to help dealer networks redefine their roles and meet future customers’ needs.

Marketing department and analytics team are discussing campaign results

M:SCALE – MSX’s application development framework

With manufacturers looking to digitalize operations, it has become increasingly important to get the most out of their web applications by integrating them with crucial business data. Click here to learn how MSX’s dynamic application development framework can merge OEM business applications and data to form secure solutions that deliver real business intelligence.


M:WISE – The road to a
digital warranty

MSX’s automotive industry research confirmed the need for digitalized automotive warranty processes and inspired its development of a next-generation warranty management solution. Read on to see how claim automation has helped MSX customers triple their productivity levels and save millions in costs.