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MSX and Axonify have joined forces to help the auto retail industry

MSX and Axonify have joined forces to help the auto retail industry navigate the Covid-19 crisis by improving employee performance and enhancing key dealership processes

June 9th, 2020

June 9th, 2020 – MSX International and Axonify have joined forces as part of an initiative to support automotive retailers in combatting the COVID-19 crisis. In response to the pandemic, these two companies are announcing their collaborative effort “Learn and Thrive”, a global learning initiative designed to help automotive retailers remain competitive and thrive in the new COVID-19 reality.

Dynamic shifts in consumer behavior, new purchasing habits and health and safety regulations are changing the entire retail industry at the speed of light. Various research indicates that retail businesses must accept that traditional business models are now incompatible with the ‘new normal’ and business owners must quickly remodel and adapt their business strategies.
In this so-called ‘new normal’, car manufacturers and dealers will need to find new ways to connect and engage with their customers. Car dealers will need to re-think and re-design key dealership processes and enhance the customer experience with new digital tools and innovative collaboration strategies (virtual tours, negotiations over video calls, no-contact car-service experience, etc.).

However, adjusting to this new business normality requires employees to acquire additional knowledge and new skills. To address this, MSX and Axonify have released ‘Learn and Thrive’, a powerful learning offering that focuses on enhancing auto retail employee performance.

‘Learn and Thrive’ is a collaborative response to COVID-19 which gives automotive retail employees across the world – and across all brands – three months of free access to MSX’s modern learning platform, powered by Axonify. Once registered for this learning opportunity, dealership employees will join an engaging learning ecosystem focused on the following key topics:

  •  Health and Safety in the New Normal – Social distancing guidelines for the dealership area, cleaning and disinfecting a vehicle, etc.
  •  Customer Interaction Guidelines – Maintaining social distance during customer interaction while remaining engaged and involved through the use of digital tools and interactive channels
  • Showroom Experience in the New World – Delivering virtual demos, offering memorable test-drives and vehicle delivery experiences in the new age
  • Workshop Experience in the New World – How to provide a high-quality service experience during and post COVID-19

After years of experience in supporting car manufacturers and their dealer networks to become high performers across different business domains, MSX has created the learning content that auto retailers require to successfully respond to new market conditions introduced by this unprecedented crisis. This new learning experience is entirely driven by real automotive processes and market requirements and focuses on helping today’s dealers adapt to the new normal by offering education and tools that directly improve and enhance employee skillsets.
Through their cooperation with Axonify, MSX ensures that this knowledge, powered by brain science and AI technologies, becomes available through a state-of-the-art learning platform with a next-generation reinforcement learning approach.
Dealership employees (Sales and Workshop) can find more information and register here:

About MSX International
Headquartered in Detroit (US) and Colchester (UK), MSX International (MSX) is a leading provider of technology-enabled business process outsourcing (BPO) services to OEMs in more than 80 countries. MSX’s deep automotive industry expertise, combined with advanced data analytics and custom software solutions, improve the performance of automotive dealership networks by increasing revenue, reducing costs and enhancing customer satisfaction. The company’s broad BPO services suite supports OEMs across Warranty and Technical, Parts and Service, Channel Management, Customer Engagement, and Fleet and Mobility. MSX employs more than 5,000 team members worldwide.

MSX International

About Axonify
Axonify is the modern learning solution for frontline employees that actually works. Why does it work so well? Because the experience is fun, fast, personalized and designed to make critical information stick. And employees love it—83% of users log in 2-3 times a week, which translates into meaningful behavior change that drives business results. More than 160 customers in 150+ countries around the world, including Walmart, Bloomingdale’s, Levi’s and Merck, trust Axonify to fuel their people’s performance to keep pace with their business. Founded in 2011, Axonify is headquartered in Waterloo, ON Canada. For more information, please visit

Release contact

Ioanna Dimopoulou
Head of Marketing, PR and Communication

+49 162 1041928


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