Latest articles from our experts
Revolutionizing automotive retail: The impact of personalized marketing
By Michele Esposito, Global Solutions Leader, Consumer Engagement
The evolution from mass marketing to personalized strategies has transitioned from a trend to a strategic imperative, elevating customer engagement and driving brand loyalty and success.
The real power of microlearning in modern automotive retail
By Deborah Mulholland, Global VP, Learning Solutions
In an industry driven by the progression of technology and consumer behaviors, microlearning provides targeted, fast-paced learning modules to support employee development and addresses challenges in customer education.
Accelerating ahead: How OEMs can deliver next-generation automotive technical assistance
By Nicola Zorz, Global Solution Leader, Diagnostic and Repair Enhancement
The future of automotive diagnostic and repair relies on cutting-edge technology, predictive maintenance, and remote monitoring to deliver intelligent, predictive support, and pre-emptive service solutions.
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Global insights from automotive experts
Explore our views and perspectives on the topics and challenges that we believe are key to the sustainable future of automotive retail. During this season, MSX experts focus on the effects of the COVID-19 crisis on the global automotive retail industry.
Global internet usage
A recent survey conducted by MSX revealed that just 47% of people believe that more than half of all consumers will engage primarily in digital retail within the next 12 months, with 54% believing that physical retail interactions will remain the leading choice.
In-car subscription: Why it’s tempting consumers and strengthening OEM offerings
In-car subscription is generating new opportunities for vehicle manufacturers, but it must be flexible and offer true value to customers.
Building a scalable retail transformation process
The new retail model is a must-have strategy to meet the growing demands of consumers. But for a scalable transformation, standardization is crucial.
Subscription models: A practical move for both customers and retailers
Owners can upgrade their vehicle through customization throughout its lifecycle.
How to build a future-proof retail model
An effective touchpoint model considers the purchase behaviors of multiple generations.
The future of CX requires a remodel, not a repair
Retail touchpoints must be personalized, convenient and seamless to boost loyalty. We need a teaser question to make this more interesting.
Latest episode: Navigating the automotive sales transformation
Videocast with industry experts Ralph Krantz, Dirk Bott, and Mouna Ayed.
As the mobility market undergoes a profound transformation, driven by technological advances and the entry of industry disruptors, established automakers and disruptors alike must transform their operational strategies. With each grappling with distinct challenges and leveraging unique strategies, the intricacies of the customer journey, lead conversion rates, and quick decision-making demands a user-centric approach, which will be the key to success.
Customer engagement emerges as a critical factor, requiring a strategic transformation to meet the demand for a seamless online and offline experience. Established OEMs must adapt to a dynamic market through structural changes and digital tool integration, focusing on brand loyalty and balance between innovation and market demands.
Meanwhile, disruptors must learn vital lessons in innovation, crafting compelling brand narratives, and balancing disruption with consumer alignment. Fundamental elements such as a well-structured sales funnel and go-to-market strategies are key. While established OEMs emphasize a clear brand positioning, speed, and customer-centricity, the success for both depends heavily on investing in a strong brand narrative and adopting lean organizational structures, paving the way for a sustainable future.
In our latest video, hosted by MSX’s Mouna Ayed, industry experts Ralph Krantz, a veteran in the automotive industry with 25 years of experience, and Dirk Bott, Global Vice President at MSX International explore this transformation, discussing strategies to maintain a balance between tradition and disruption, and provide valuable guidance for stakeholders navigating the dynamic landscape of automotive sales.