Latest articles from our experts
Lifecycle optimization and sustainability: Driving smarter, greener vehicle management
By Felipe Cruz, Global Solutions Leader, MSX
Discover how MSX is redefining vehicle ownership with smarter, data-driven strategies that extend lifecycle value and drive sustainability in today’s electrified, connected mobility landscape.
Intelligent outreach for a connected era: Why mobility players must move beyond predictive contact models
By Michele Esposito, Global Solutions Director, Consumer Engagement
In a world where cars can talk, MSX reveals why it’s time for automotive brands to ditch outdated contact models and embrace real-time, human-centred service conversations.
MSX AI Sales Agents: The new engine behind automotive retail transformation
By Robert Häusler, Global Solutions Director, Distribution and Sales Performance
Discover how MSX is transforming automotive retail with intelligent AI agents that deliver seamless, brand-consistent conversations across the entire customer journey.
MSX LIVE
Beyond dashboards: Turning automotive data into scalable intelligence
Cory Allen from MSX joins forces with Ryan Dolley of GoodData to explore how data-driven innovation is reshaping the automotive and mobility industry. Together, they share practical examples of scalable solutions that are driving transformation, improving efficiency, and unlocking new opportunities across the sector.
Sales boost: What disruptors and OEMs can learn from each other
In this expert talk, host Anne Havekost is joined by Dirk Bott from MSX and special guest Pedro Garcia, Founder & CEO of LH Business Development and former MD for SAIC-MG, Spain & Portugal. Together, they explore how disruptors are reshaping automotive sales across Europe, the mounting pressure on established OEMs, and the valuable lessons both sides can learn from each other to foster sustainable growth in a rapidly evolving market.
Inside Polestar: Redefining the rules of engagement
Discover how Polestar is redefining lead generation and customer engagement, Explore the power of a centralized CRM ecosystem, and how using AI for hyper-personalized outreach creates scalable, seamless customer journeys.
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Thought Leadership Interview Series
Transforming retail: The automotive and mobility evolution
Ep. 1: The current state of automotive retail
In our latest video, smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which consumers are influencing the sales channels and experiences brands offer..