Latest articles from our experts
Embrace the dynamic future: Empowering learning in a rapidly evolving mobility landscape
By David Lowrie, Global Solutions Leader
OEMs must introduce new learning solutions, building a workforce capable of meeting new customer expectations and embracing emerging trends.
Exploring new opportunities in the wholesale parts industry
By Rikard Asbjornsen, Global Solutions Leader, Fleet Readiness – Parts & Accessories Distribution
While EV growth has challenged the wholesale parts industry, many vital and lucrative opportunities remain for businesses.
Improve warranty management accuracy and efficiency with AI and automation
By Pasquale Aloi, Global Solutions Leader, Warranty and Repair Efficiency
AI and automation – when combined with human knowledge – are helping brands take control of warranty and maximize savings.
Latest episode: Navigating the automotive sales transformation
Videocast with industry experts Ralph Krantz, Dirk Bott, and Mouna Ayed.
As the mobility market undergoes a profound transformation, driven by technological advances and the entry of industry disruptors, established automakers and disruptors alike must transform their operational strategies. With each grappling with distinct challenges and leveraging unique strategies, the intricacies of the customer journey, lead conversion rates, and quick decision-making demands a user-centric approach, which will be the key to success.
Customer engagement emerges as a critical factor, requiring a strategic transformation to meet the demand for a seamless online and offline experience. Established OEMs must adapt to a dynamic market through structural changes and digital tool integration, focusing on brand loyalty and balance between innovation and market demands.
Meanwhile, disruptors must learn vital lessons in innovation, crafting compelling brand narratives, and balancing disruption with consumer alignment. Fundamental elements such as a well-structured sales funnel and go-to-market strategies are key. While established OEMs emphasize a clear brand positioning, speed, and customer-centricity, the success for both depends heavily on investing in a strong brand narrative and adopting lean organizational structures, paving the way for a sustainable future.
In our latest video, hosted by MSX’s Mouna Ayed, industry experts Ralph Krantz, a veteran in the automotive industry with 25 years of experience, and Dirk Bott, Global Vice President at MSX International explore this transformation, discussing strategies to maintain a balance between tradition and disruption, and provide valuable guidance for stakeholders navigating the dynamic landscape of automotive sales.